DESIGN SHOULD BE BOTH BEAUTIFUL AND PURPOSEFUL, ENRICHING EACH EXPERIENCE.

INSPIRATION DEPENDS ON HOW WELL YOU TUNE INTO THE WORLD AROUND YOU.

A GREAT DESIGN MAKES OTHER DESIGNERS FEEL LIKE THEY MISSED THE OBVIOUS.

REAL CRAFT IS IN THE DETAILS NO ONE SEES, BUT EVERYONE FEELS. A COMMITMENT TO QUALITY.

YOUR REFERENCES DEFINE THE LIMITS OF YOUR DESIGN THINKING. EXPLORE MORE.

BY REFLECTING AND DOCUMENTING REGULARLY, YOU ENCOURAGE A CONSTANT REFINEMENT OF YOUR WORK.