Thule - Thesis
In collaboration with Thule Sweden AB, this project addresses how static WCAG 2.2 guidelines
fail to account for Situationally Induced Impairments and Disabilities, such as using an app
while multitasking outdoors or steering a stroller. Through a technical audit, contextual
inquiries, and surveys with over eighty participants, we discovered that nearly half of
users struggle with small tap targets on the move and over twenty percent face severe
screen glare.
We synthesized these insights using the KJ Method to balance accessibility needs with Thule’s
premium brand conventions. The resulting high fidelity prototype, validated via the RITE method,
introduces functional minimalism, optimized touch targets, and a system wide dark mode to
counteract sensory and physical friction.
Ultimately, the final deliverable included 14 context-specific accessibility recommendations and a high-fidelity redesign of the Thule Mobile App.
Year 2026
UX Research
UX and UI
Graphic Design
Research Paper
